Coffee first: Wächter PR secures account for Swedish luxury brand
The family-owned company Arvid Nordquist is now bringing the most sustainable coffees currently available on an industrial scale to Germany, Austria and Switzerland with the support of the Munich-based agency Wächter PR.
The company was recently voted Sweden's most sustainable brand in the beverage category by Swedish consumers in the Sustainable Brand Index and offers food retailers the opportunity to offer a more sustainable coffee range with three different organic coffees. The organic Arabica beans are 100 percent certified sustainable, the coffee is 100 percent climate-compensated, roasted 100 percent fossil-free and the packaging is made from more environmentally friendly bioplastics.
Wächter PR is supporting the market launch right from the start with various PR measures, including coffee tastings, influencer marketing and collaborations. While the initial focus is on the B2B sector, the agency is also planning to strategically address end consumers in the medium term. "Coffee and sustainability are topics that suit us perfectly as an agency. We have strong expertise in the food sector, a team that loves coffee and a passion for sustainable products," says Annika Keilhauer, CEO of Wächter PR.
The agency has been communicating about everything you need in life for over 20 years: good food, smart technology and sustainable solutions. In the food sector, its internationally renowned references include premium products such as Swiss cheese, Belgian chocolates and South Tyrolean apples.
Date
Munich, June 26, 2024
Press contact
Silke Epple
Wächter PR
Lindwurmstraße 88
80337 Munich
T + 49 89 747 242 – 49
s.epple@waechter.team
