Revolutionary cuisine
Pacotrade is a leading manufacturer of high-performance blenders and an established partner for renowned restaurants and hotels worldwide.
Wächter has upgraded Pacotrade's digital presence with a comprehensive redesign of the website.
The relaunch expresses Pacotrade's new brand identity and forms the basis for the success of the new product generation.
Seo-optimized content preparation for a new brand identity
To ensure that the website can be found by the relevant target group, Wächter developed an SEO concept and created a linguistic profile. The content was optimized for the target group so that it better matches the search habits of the users.
Sales Funnel & Mobile First Concept
For targeted user navigation, we developed a mobile-first concept based on a conversion-optimized sales funnel. The component-based design also makes it easy to reuse the developed elements. This approach is more cost-effective in the long term and gives Pacotrade more independence.
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From prototype to screen design
Wächter conceived the components and prepared the screen designs with detailed specifications for development. Together with the UX/UI team, the content was designed to be read and shared to increase conversion and sales.
Reduction to the essentials
The intuitive integration of the web store and the B2B partner portal as well as an optimized information architecture significantly improve the user experience. The addition of master classes and a recipe database promotes effective lead generation. The development was carried out in close cooperation with the client's development agency.
